TV Mashup

I have had a week of Web 2.0 mashup sites at the MIx07 London event so was interested in a thing on the TV last night whilst watching England's appalling performance against South Africa in the rugby.

eBay ran adverts with a virtually real time feed (20 second delay they claimed) from a live auction. Now I have never seen this before, maybe I just don't watch ITV enough, so this is the first Internet/broadcast TV mashup I have seen. I wonder how much the sale prices of the lucky items featured in the adverts are affected?

Back on the rugby world cup front - I have still seen nothing to change my opinion the semi finals will be all Southern hemisphere - Australia, New Zealand, South Africa and Argentina - yes Argentina.