I love travelling and going to conferences, seeing friends both new and old. Normally the kind events that I attend are technical , architect and developer focused.
Now and again I bump into the wonder that is Marketing and Sales who take our beloved technology and add their own terminology, very occasionally I end up in an off wall non-technical presentation and sometimes a mix of the two.
I was very happy to attend a session on Eco Computing and implications for Architecture, it was deeply interesting (no really) which I hope will be made more generally available to the public.
Back to the point , Today’s Markety word was “Green Wash” the process by which a company will make a situation look more eco friendly.