Who stole Microsoft Marketing and where are they?

Microsoft marketing have as of today vanished and are presumed missing. They normally show themselves sometime at the end of the product cycle to replace cool and interesting project names with irrelevant and confusing messages about the product. Without the Microsoft marketing department's intervention a large proportion of the work I do explaining the Microsoft developer story might not be needed.

So what is the evidence that these mysterious people and oft not seen people, In the last year great products Avalon became WPF , Indigo became WCF , WF became WF (mmm) , Longhorn became Vista. So Soma (VP Developer Division at Microsoft) announced that WPF/e ( WPF everywhere ) is going to be called wait for it , wait for it Silverlight,

WOW a really cool name , a bit too cool if you ask me, too close to Straylight from Neuromancer , are they planning something?, a lead in for conspiracy theorists maybe.